UNDER ARMOUR: THESE ARE MY BOOTS
Role: Director, Art Direction, Writer, Editor
My team was challenged on this project to create a memorable spot that places Under Armour’s boots at the center of adventure. Tapping into the nostalgia that all outdoorsmen share for their adventures, we created this dramatically simple ode to boots: the best friends that are always there for you in the best and worst of times. With our impactful visual direction, we drafted the spot into digital and print marketing as well.
The commercial won Best Commercial at the 2016 Outdoor Sportsman Awards – a first for Under Armour in the space.
