UNDER ARMOUR: CURRY 3
Role: Art Direction, Design
The launch of the Curry 3 premiered a new, ultra-durable fiber innovation within Under Armour’s footwear assortment. Needing to illustrate a range of stories in the art – technical innovation, colorway stories, Curry himself – I led a team of designers spanning from retail to digital on the design, layout, and implementation of the array of assets created to support the launch of this monumental shoe.
I had the opportunity to write and direct the tech video for the shoe in conjunction with our production partners at Big Block. ‘Make That Old’ commercial spot directed by Harmony Korine.