UNDER ARMOUR SPEEDPOCKET
The Under Armour Run design team created a new pocketing solution for runners. The pocket proved to hold phones, keys, and credit cards extraordinarily secure and comfortably out the way. While the solution was phenomenal, the placement made photographing the product in action a bit...awkward. So what did we do? We owned it.
I worked to design and animate a system of icons that called out the primary benefits of Speedpocket: Accessibility, Adaptability, and Security.
