UNDER ARMOUR RUN CAMP: THE DESERT
Role: Direction, Art Direction, Design, Animation
Run Camp: The Desert was Under Armour’s sequel to Run Camp: Elevation. The mission was simple: throw runners out of their concrete comfort zones and pit them against the toughest natural elements the world can offer. I led the conceptual development of the event, art direction and design of the campaign, and directed our film crew through post-production of all video assets.
To create hype for Run Camp: The Desert, we used footage from Run Camp: Elevation which happened the season prior. I directed short biopics on runners, highlighting what they gained from the experience. I also created the motion graphics suite that united the look and feel of the old footage with the new.