UNDER ARMOUR: BANDIT 3
Role: Art Direction, Design, Animation
The Bandit 3 is the shoe for the weirdos, the misfits, and the runners ready to challenge the norm. Needing to create a versatile suite of motion, on body, and product marketing content, I directed photographers and designers on set and through production on a tight budget. We arrived at a wonderfully unique, colorful, and bold execution that simply gets you excited to run.
This suite of video content was designed as snackable social content. Spots played as sponsored stories within Instagram.