UNDER ARMOUR: AIM SMALL MISS SMALL

Role: Director, Editor, Art Direction

Jordan Spieth attacks his game with a deadly philosophy: Aim Small, Miss Small. To celebrate the launch of his first signature shoe, my team was tasked to create a spot highlighting his lethally competitive mentality. Shot against the dramatic desert landscape of Desert Hills Golf Club, we brought together a visual suite that has an elevated golf feel, mixed with the tone of desert combat.